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The Blog

Artist Corinne Galla writes about the world of the working artist.

Re-thinking the Art Festival

Corinne Galla

Recently I visited an art colleague at her booth during a four day show. I was impressed by the size of the huge crowd, and by her apparent, established client base. artsfest

It made me re-think my sales strategy, and wonder if tent shows are once again a worthwhile option for me and my work. Hmmm...

So I made a list of pros and cons. Here it is:

PROS:

  • I already own all the equipment from shows I did a few years ago
  • I like demo-ing in front of a crowd
  • I like talking about what I do
  • The fees don't scare me anymore

CONS:

  • It's a LOT of work (travel, set-up, getting a potty break)
  • Choosing the right show is crucial

Notice this list didn't mention my art? No, it didn't, 'cause my work does sell. That last bit about "choosing the right show" - that's where all the legwork will come in.

I think I'll start my research now.