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The Blog

Artist Corinne Galla writes about the world of the working artist.

The Target Market (and Mail by Snail)

Corinne Galla

I am sending out postcards. There. I said it.

I'm not going backwards, but you do know that a large percentage of your target market is not addicted to social media like you and I are, right? So I am connecting (or re-connecting) with my target market with a two-step idea:

  1. I paint a lot of different subjects: faces, still life, animal portraits and abstracts, to name most of them. I segmented my work, chose some of my newest work and...
  2. I created postcards featuring these scrumptious paintings and a description of what my buyers need from me and where this segment of my work really fits the bill.

Here's what they look like.


Here's a recap of the copy on the address side.

"Artist Corinne Galla paints still life works that capture the essence of flowers for people who like bold shapes and masses of color."

Even more than the desire to get these in the mail I have a vision of handing these to my buyers and getting a chance right then and there to talk about my paintings! How exciting!!

Does social media allow me the luxury of doing something like this? No, it does not. I believe connecting one-on-one with your art buyer is not only a blast but an opportunity to do what we know only we, as artists, do best: sell our own work.