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The Blog

Artist Corinne Galla writes about the world of the working artist.

Whoooo Is My Target Market? (Part 2)

Corinne Galla

Thought for the Day: If you don't ask, the answer will always be "No." This is Part 2 of "Who Is My Target Market." If you read Part 1, you know that I sort-of know who my market is ('cause they told me!), but I just want to point out some ideas here on how to groom that market for in-person sales.

Gasp! You mean I have to sell my art in person! Eeep! Why can't my clients seek out my art on their own, buy it and then we'll all be done with that? I can't talk to people about my art - that's why I show in galleries/have an Etsy shop/post on Instagram!

Selling art in person is not fatal.

So, let's get back to that "If you don't ask" idea. Don't worry - we'll take baby steps.

Start with an email sign-up destination. This way you have a place to which you can direct your art buyers/collectors when you ask them if they'd like to keep up with all your fabulous new creations. (Hint: it's almost already built-in if you are on Facebook.)

Here's how I did it:

  1. I made a Facebook business page (actually, I've had one for quite a while)
  2. I signed up for a FREE email service. I use MailChimp - they're awesome.
  3. I used MailChimp's instruction page on "Add a signup form to your Facebook pages." I won't say this part was a snap, but it really wasn't that hard. You can see what it looks like here.

There! Now, go post a link to your email sign-up form to your Etsy "About" page, add a tagline to your regular/other business email and any other places you can think of (I put one on my personal Facebook timeline).

Next post: another Baby Step takes us into the Wayback Machine: Snail Mail.

See you soon!